Digital vs. Offset Printing
The real choice between offset and digital presses depends on project size, turnaround time, and details. Since offset presses require the most time and energy during set-up, they offer greater savings on larger print quantities. For smaller quantities, digital presses are optimal since their upfront expenses are minimized. For this same reason, digital presses are [...]
Can you use a photo of a person without permission?
Photos and videos of your customers or visitors can be compelling. But before you use a photo of person, you want to think about legal issues. Click here to read more.
Why 99 Is the Magic Number for Product Pricing
(by Mark Stiving) Why do most prices end in 99 cents? I was so curious as to why many prices end in 99 cents that I wrote an entire doctoral thesis about it! My conclusion? Consumers are lazy subtractors. Let me explain. Continue here.
The Four Ps of Marketing
(From Small Biz Survival) If you took a basic marketing class, you may remember the Four P’s of Marketing. But have you thought about applying them in your business today? Let’s do an introduction to the Four P’s, and see if you come up with any new ideas for your business. You can think of [...]
Recent Work: Joan Bigg Design
Logo and 2-sided business card design. Coming up: a complete identity program. Stay tuned for more.
Multiply Your Sales with This Simple Sign Trick
“People are four times more likely to buy something they can touch.” That’s quite a promise. The quote is from Scott Taddiken, of the Washburn Small Business Development Center, quoted in the Agurban in 2009 and repeated this week. I went searching for the source of that “four times more likely to buy” statistic. What I found was a [...]
Deciding if QR Codes Will Work for Your Small Business
If you’ve leafed through your favorite magazine or gone window shopping lately, you’ve probably noticed QR codes, those small black-and-white boxes filled with a pattern of tiny black squares. Proponents of these codes, also called 2-D bar codes, say they are the future of interactive shopping. They work like this: Shoppers with smartphones download special [...]
Good Design Is Good Business
Here’s how good design can impact your brand and your business: Good design helps shape experience. Aesthetic appeal is an integral part of a customer’s experience of a company or product and plays a key role in building brand image. Good design helps establish trust. Professional design helps to establish a company as trustworthy. Consumers [...]
Peek into Competition Websites with Compete
How much do you know about your competitor’s website? Do they get more traffic than your site, or less? What keywords are sending them the most traffic? Compete.com can give you the answers. Continue here.